Zibo Hongrun New Materials Co., Ltd. is a high-tech enterprise engaged in the R&D, production, and operation of high-grade pigments and their intermediates, rubber and synthetic resin additives, biomedicines and intermediates, as well as various fine chemicals. Located in the Guoli Industrial Park, Hantai District, Zibo City, it is approximately 3 kilometers from both the Jinan-Qingdao Expressway and Binbo Expressway entrances, and adjacent to Provincial Highway S238, offering extremely convenient transportation.

Currently occupying a site area of 35,000 square meters, the company features three standardized production facilities with a total floor area of 4,500 square meters, complemented by supporting utility equipment and infrastructure. This enables the company to undertake OEM R&D, production, and operations for fine chemical products. The company maintains a 400-square-meter modern laboratory and quality control analysis facility equipped with scientific instruments including UV/IR analyzers, HPLC systems, and high-pressure reactors. This enables diverse R&D activities such as Grignard reactions, catalytic hydrogenation (including organometallic dehydrogenation and borohydride reduction), oxidation, asymmetric synthesis, cryogenic processing, and oxidation-free reactions.

The company is led by a management team proficient in technology, administration, and business operations. Its R&D team comprises senior chemical engineers, master's degree holders in chemistry, and other high-tech personnel. It maintains long-term, close collaborations with renowned domestic universities and research institutions such as Tianjin University, Nanjing University, the Chinese Academy of Sciences, and the Shenyang Institute of Chemical Industry. In recent years, it has successfully developed and produced multiple fine chemicals with independent intellectual property rights, high technological content, and promising market prospects.